Started in 2025 by Davide Mascioli and Giada Giorgiantoni, Props! is an independent shop, archive, and lab.

It began as something we wanted for ourselves, before thinking about the market. A space free from rigid categories, built around genuine interest rather than trends.

We collect, curate, and create things we truly care about: books, zines, posters, records, independent publications, clothing, and a wide range of collectible objects. New or used, rare or out of print—labels don’t matter.

Alongside this, we produce our own work through screen printing, linocut, and 3D printing.

Everything at Props! is something we would have liked to find somewhere else.

For us, authenticity starts there. Props! is simply the most honest way we know to give meaning to all of this.